1. Introduction

Welcome to Equate Digital (“we,” “our,” or “us”).
We respect your privacy and are committed to protecting your personal data.

This privacy policy outlines how we collect, use, store, and protect your information when you interact with our website and services. It also explains your rights and how the law protects you.

2. Important Information and Who We Are

Purpose of This Privacy Policy

This privacy policy aims to give you information on how Equate Digital collects and processes your personal data through your use of this website (www.equatedigital.com), including any data you may provide when you contact us, sign up for updates, request information about our services, or take part in a survey or consultation.

Controller

Equate Digital Limited is the controller and is responsible for your personal data.

Contact Details

Equate Digital Limited
48 Hillcrest Drive
Loughborough
Leicestershire
LE11 2GX
United Kingdom

Email: [email protected]

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). However, we would appreciate the opportunity to resolve your concerns before you approach the ICO, so please contact us first.

3. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:

• Identity Data – first name, last name, username or similar identifier.

• Contact Data – email address, telephone number, business address, and company name.

• Technical Data – internet protocol (IP) address, browser type and version, time zone setting and location, operating system, and platform.

• Usage Data – information about how you use our website, products and services.

• Marketing and Communications Data – your preferences in receiving marketing from us and your communication preferences.

We do not collect any special categories of personal data (such as information about health, race, or religion).

4. How We Collect Your Personal Data

We use different methods to collect data from and about you, including through:

Direct interactions

You may give us Identity and Contact Data by filling in forms or corresponding with us by post, phone, email or social media.
This includes personal data you provide when you:

• Enquire about our services

• Request resources or downloads

• Subscribe to updates or newsletters

• Provide feedback or contact us

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your device and browsing patterns through cookies, pixels, server logs and other similar technologies.

We currently use:

• Google Analytics

• HubSpot Tracking Pixel

• Meta Pixel (Facebook/Instagram)

• Google Ads Pixel

Third parties or publicly available sources

We may receive personal data about you from:

• Analytics providers (e.g., Google, HubSpot)

• Advertising networks (e.g., Meta, Google Ads)

• Business data providers or public sources (e.g., LinkedIn, Companies House)

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Typically, we use your data to:

• Respond to your enquiries and provide information about our services

• Manage client relationships and fulfil contractual obligations

• Send marketing communications and updates (where you have opted in)

• Improve our website, products, and services through analytics and feedback

• Comply with legal or regulatory requirements

We do not sell your data to third parties.

6. Data Sharing

We may share your personal data with trusted third parties for the purposes outlined in this policy, such as:

• Service providers (e.g., website hosting, analytics, and IT support)

• Marketing and CRM platforms (e.g., HubSpot, Google, Meta)

• Professional advisers (e.g., accountants, legal advisers, auditors)

• Government bodies (where legally required)

All third parties are required to respect the security of your personal data and to treat it in accordance with the law. They are not permitted to use your data for their own purposes.

7. International Transfers

Some of our service providers are based outside the UK, so their processing of your personal data may involve a transfer of data internationally.

Whenever we transfer your data outside the UK, we ensure a similar level of protection by:

• Only transferring to countries deemed to provide an adequate level of protection; or

• Using legally approved safeguards such as Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs).

8. Data Security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We also limit access to your personal data to employees, contractors and partners who have a business need to know.

In the unlikely event of a data breach, we will notify you and any applicable regulator as required by law.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to meet any legal, regulatory, tax, or reporting obligations.

When your personal data is no longer required, it will be securely deleted or anonymised.

10. Your Legal Rights

Under certain circumstances, you have the following rights under data protection laws:

• Access – request a copy of the personal data we hold about you.

• Rectification – request correction of any inaccurate or incomplete data.

• Erasure – request deletion of your personal data where there is no lawful reason for us to retain it.

• Restriction – request restriction of processing where you contest accuracy or legality.

• Data portability – request transfer of your data to you or a third party.

• Objection – object to processing for direct marketing or legitimate interests.

If you wish to exercise any of these rights, please contact us at [email protected].

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy policies.

12. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and collect anonymous usage statistics.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
If you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

For more information, please review our Cookie Policy.

13. Changes to This Privacy Policy

We keep our privacy policy under regular review.
This version was last updated on the date stated above.
Previous versions can be obtained by contacting us.

14. How to Contact Us

If you have any questions, requests or complaints about this Privacy Policy or how we handle your personal data, please contact:

Data Protection Officer
Equate Digital Limited
48 Hillcrest Drive
Loughborough, Leicestershire, LE11 2GX
United Kingdom
Email: [email protected]